In the Philippines, home based jobs are now more accessible to everyone.
However, given numerous online career options, how do you choose the right online job?
If you’re looking for a remote working career, SEO specialists are one of the most in-demand online marketing jobs today.
They optimize websites to rank for relevant keywords on search engines.
For example, they can help a pet store selling pet food rank in the “dog food” search results.
So they use SEO techniques to boost the website’s visibility and make it appear prominently in relevant searches.
SEO techniques are divided between on-page and off-page practices.
In a nutshell, on-page SEO techniques focus on the elements within your website.
On the other hand, off-page SEO involves activities outside your website to build authority.
In this article, we’ll focus on off-page SEO techniques.
Why Do You Need Off-page SEO?
So why do you need off-page SEO?
Aside from optimizing your website, search engines rank your web page based on external factors such as backlinks, social signals, online reviews, and more.
If your website has good reviews, links from trusted sites, and high social media engagement, these could all mean that you have great content.
With that, here are some basic off-page techniques you can employ.
Link Building with Other Websites
Link building is the process of acquiring hyperlinks from other websites for your own. These are called backlinks.
When you gain valuable backlinks, you’re not just increasing your website’s visibility; you’re also boosting its SEO link juice, which positively impacts your overall search engine rankings.
One way is to grow your backlinks organically by creating quality content.
For example, let’s say you created a comprehensive list of SSS benefits. Some SEO writers may link to your webpage as a source or reference, even if you don’t ask them to.
However, not everyone will do this. So as an SEO specialist, you can reach out to other websites for link building.
You can email them article proposals that can be mutually beneficial for both websites.
For instance, a sports apparel brand can pitch a guest post for a fitness blog with the topic “How to start your fitness journey this year.”
They can then write a blog for that website and link the web page to that post.
Utilize Google My Business or Business Directories
You can boost local SEO visibility with Google My Business and business directories.
It’s crucial for businesses targeting a specific geographic area, such as a laundry shop located in Quezon City.
These platforms help local SEO by providing local citations, facilitating customer reviews, and integrating with Google Maps to make their locations easier to find.
So when people search “laundry shop Quezon City” or “laundry shop near me,” they’ll be one of the first to show up on Google’s results.
Include Web Page Links in Your Social Media Pages
You can also incorporate web page links into your social media. It directs more traffic to your website while generating backlinks when someone shares your content.
It can also potentially influence search engine rankings because of stronger social signals.
You can include web page links on your Facebook page, Instagram and TikTok profile, and YouTube videos.
Participate in Forums, Reddit Threads, Quora, etc.
Another effective strategy is participating in forums, Reddit threads, Quora, etc.
You can participate in discussions related to your industry and include a link to a helpful article on your website.
Engaging in this platform can potentially generate valuable backlinks, increase brand visibility, and establish authority within a niche.
However, make sure to engage in public groups and forums because they offer a broader reach and more significant potential for exposure.
Influencer Outreach
Lastly, you can also employ influencer outreach and collaboration to boost your SEO rankings.
You can partner with influencers in your niche for sponsored posts on their website or social media. Most send them products for review or pay for branded content.
A successful influencer campaign can increase your content’s reach, generate valuable backlinks, and drive meaningful engagement.
With the techniques above, you can now start coming up with and executing off-page SEO strategies for your remote working clients.
However, if you’re still looking for online jobs, you can sign up with Remote staff for the best remote working opportunities for Filipinos.
With our customer database, Remote Staff can connect you with long-term clients who need your SEO expertise.
Register today!
