Interested in an online job? Many home-based jobs in the Philippines are available today.
However, which one should you go into if you’re a beginner?
Arguably, social media management is one of the most rewarding online marketing jobs that you can learn from scratch.
Social media management includes coming up with a strategy for posting content, monitoring reactions to posts, and engaging with customers.
With the right skills and knowledge, you can build a successful career as a social media manager.
Additionally, this job doesn’t require a lot of experience to get started.
So if you want to learn some basics, here are 7 simple Facebook strategies for aspiring social media managers.
Know Your Audience
The first step is to know your audience. Take a deep dive into your client’s ideal customer before posting anything.
What are their demographics? Do they belong to a certain tax bracket? What makes them different from other customers?
Knowing this will help you craft relevant posts that can resonate with them effectively.
Optimize Your Facebook Page
Next, optimize your Facebook page with important information. This is crucial because users look up Facebook pages both on the app and through search engines.
Your client’s Facebook page should have a clear profile picture, cover photo, and a compelling description.
If possible, you should also include relevant contact information, business hours, and a link to your website.
In a nutshell, an optimized Facebook page attracts potential customers more effectively.
Create/Follow Cohesive Branding
The next step is to follow a branding strategy for your clients. Cohesive branding establishes your brand’s consistent and recognizable visual identity.
These include logos, color schemes, and even how you construct sentences and the tone you use.
For example, a streetwear company may include street slang in their copy and captions. In contrast, a law firm might employ a more formal tone on their Facebook page.
Manage a Content Calendar
Social media management is all about creating and posting relevant content every day.
Ideally, these should be laid out in a content calendar v. Examples of social media content are the following:
- Engaging Polls
- Explainer Videos/Infographics
- Factory Tour
- Day-in-the-life videos
- Creating your brand’s spin on trending content
- Product demos
- Giveaways and other promotions.
You can also use the content scheduler tool on Facebook for easier posting.
Take Advantage of Facebook Features
Maximize the use of Stories, Live videos, Reels, and Events to diversify your content and engage with your audience in different ways.
Stories are great for creating visual content that expires in 24 hours – perfect for trending topics.
On the other hand, events can help solidify a community among your followers.
Next, you can share interesting content in real time using live videos. You can also use this feature for live Q&As or to host virtual events.
Lastly, you can create reels to share short videos with your followers. Today, Facebook reels drive the most traffic and growth to Facebook pages.
Having the right mix of social media content in your social media calendar can grow your page faster.
Put Up Links to Your Website
Most clients want their audience to buy their products or services on their website. So in addition to your posts, you can also publish links to your web page for easy access.
Website links make it easier for potential clients to purchase products or services. They can also direct your audience to certain web pages like a promo landing page or a blog.
Facebook automatically shows a preview of a link when you post it, so you don’t need to come up with a separate image.
Respond Promptly
Quick response times contribute greatly to customer satisfaction. Responding to DMs or comments shows that the company values their inquiries, feedback, and concerns.
This also fosters positive engagement and keeps the online conversation flowing.
Moreso, the Facebook algorithm favors content with quick interactions; more comments and replies increase the chances of a post going viral.
Which in turn, grows your social media page.
The strategies above can help you devise a simple social media strategy for your potential remote working clients. Or at least, create a decent pitch for any online marketing jobs you might be eyeing.
However, if you’re still looking for online jobs, you can sign up with Remote Staff for the best remote working opportunities for Filipinos.
Remote Staff can connect you with foreign clients who need long-term social media management services. Plus, we’re open to beginners applying as well.
Register today!
