Looking for an online job? Becoming an SEO specialist is one of the best choices.
As one of the in-demand online marketing jobs, SEO specialists bring traffic to a website by optimizing it for search engines.
In the Philippines, home based jobs are readily available in this field. Plus, you don’t need prior experience to learn it well.
There are two major SEO techniques specialists rely on: on-page and off-page SEO.
Simply put, on-page SEO focuses on optimizing elements in the website itself.
On the other hand, off-page SEO involves implementing techniques beyond the website to boost its authority and credibility across the web.
For this article, we’ll focus on on-page SEO techniques. Here are some basics:
Keyword Research
First of all, you want to rank on certain keywords relevant to your website. For example, a pet shop might want to rank in the keyword “dog food” in the search results.
So you need to identify relevant keywords using the Google Keyword Planner or other SEO tools.
However, you must also consider the keyword competition and volume.
If your website is just starting out, you can prioritize long-tail keywords with lower competition to rank more easily.
You can begin to target more competitive keywords as your website’s authority grows.
Regularly Update Your Content
Content is king in SEO. That’s why search engines often prioritize regularly updated websites in their rankings.
So, you should regularly upload relevant articles and blogs to give search engines more opportunities to crawl and index your site.
Optimize Your Title Tags
Optimizing title tags significantly influences search engine visibility, click-through rates, and user experience. Here’s an example:
Well-crafted title tags, enriched with relevant keywords, improve a page’s chances of appearing in search results, attracting more clicks from users.
This, in turn, signals search engines about the content’s value and relevance.
Write a Meta Description
Meta descriptions are concise snippets that serve as a preview for users. Here’s an example:
A well-crafted meta description provides users with a clear expectation of the page’s content and influences click-through rates; enhancing your web page’s performance.
Utilize Headings (H1, H2, H3, etc)
When posting blogs, headings can optimize content structure and enhance SEO.
Also, these hierarchical tags make it easier for readers to scan and read your content.
You can also boost search engine visibility by adding keywords to these headings.
Practice Internal Linking
Internal linking is the process of strategically linking related content on your website.
It encourages users to explore more pages and signals the search engine to index and crawl more web pages.
With this, it distributes page authority across the site, which increases your SEO rankings.
Optimize Page Loading Speeds
You may have great content and an aesthetically pleasing website. However, you shouldn’t forget to optimize your page loading speeds too.
People have really short attention spans these days. So if your website loads slowly, chances are they will leave before they even see your content.
The ideal load time is around 1-2 seconds. You can check the following tips to optimize your page loading speeds.
With the techniques above, you can now create a basic on-page SEO strategy for your remote working clients.
However, if you don’t have an online job yet, you can sign up with Remote Staff for the best remote working opportunities for Filipinos.
With our roster of quality clients, we can match you with long-term customers who need your SEO expertise.
Register today!
