Are you an introvert? Then, remote work is ideal for you because you don’t have to work with people face to face!
But if you want to grow your career further, personal branding is crucial. Done right, personal branding can lead to more clients — and can even enable you to charge a premium.
But how do you put yourself out there when you’re an introvert? Here are 7 tips.
Leverage Social Media
During the pre-pandemic days, most people needed to go out there and network to cultivate their personal branding.
For introverts, that can be quite draining, right?
Luckily, personal branding today heavily involves social media because it promotes a farther reach than in-person efforts.
Thus, you should leverage social media.
You can create content and optimize your profile from the comforts of your home — without interacting with anyone.
Play to Your Strengths
Extroverts do have an advantage in personal branding because they’re comfortable with being out there. But introverts can also be a force to reckon with in this endeavor.
Introverts tend to be good listeners. Most pick up feedback better to improve their craft.
Also, your innate introspection can process information and produce unique insights to further strengthen and distinguish your brand.
Speak Like You’re Interacting One-on-One
It’s quite overwhelming to speak to a crowd. That’s an introvert’s nightmare. But how do you build a personal brand if you don’t want to talk to a large group of people?
Sadly, you can’t. What you can do is adjust your perspective.
Instead of addressing a crowd, angle your content as though you’re interacting one-on-one, whether it’s for an article, a video, or even a presentation at your online job.
Yes, it might take some time to get used to. But, this approach can work wonders if you do it right. Your content delivery will feel more personal and authentic as a result – and that resonates more with a lot of people.
Build Meaningful Relationships At Your Pace
Once your content gets traction, people will engage with you more. And that can be terrifying for some introverts.
What should you do? What should you say?
First of all, breathe. Engaging with your followers is important. But you have to do it at your own pace.
You can start with just liking their comments. Maybe try replying to some. And for some of your followers, you can entertain their questions as well.
You can build meaningful relationships one person at a time at your own pace.
Outsource Some “Extroverted” Tasks
Who says you have to do everything alone? When building a personal brand, you can employ some help, especially for extroverted tasks.
But note you don’t necessarily need to outsource tasks solely to human assistants. You can also get some help from AI tools, depending on your career.
You can even use chatbots and auto-replies to answer some frequently-asked questions.
But make sure to get comfortable doing some of these tasks yourself as well, especially in the beginning.
Promote Your Message Rather Than Yourself
Nothing is wrong with promoting yourself. But self-promotion might be difficult for introverts. After all, you don’t necessarily want a lot of attention.
So, instead, promote a message rather than yourself.
For example, if you’re a writer, what is the message of your content?
It might be your advocacy for travel while working remotely as a writer. It can be educating Filipinos about SEO strategies in writing. Anything goes because you decide.
And this approach is easier for introverts because it’s not about you, but the value you provide your target audience.
The Best Way to Promote Your Personal Brand is Through Your Performance
As cliche as it may sound, actions speaks louder than words. Your performance and achievements will speak volumes about your personal branding more than any social media post can.
So alongside the tips above, make sure to provide the best value for your clients or audience. This way, you’ll be able to attract testimonials and referrals more organically.
With this, you’ll definitely ace building a personal brand for your remote working career – even as an introvert.
And if you’re looking to start a remote working career, sign up through Remote Staff to find the best online job listings for Filipinos.
Remote Staff offers long-term remote working opportunities in different fields.
And once you master some of the tips above, you can create a strong personal brand and enjoy a thriving remote career. Cheers!
