Getting clients as a remote worker is harder than it looks. Out of the handful you reach out to, how many actually respond, let alone end up hiring you?
Do you even have clients that inquire about your services? Is there a way to make prospecting a little bit easier?
Why not consider building your personal brand first?
What is Personal Branding?
If you’re not familiar with the term, personal branding is the process of intentionally shaping and managing your public image and unique identity.
It’s a useful tool to showcase and differentiate yourself from the rest. A strong personal brand even enable you to charge a premium for your services.
Thus, here are 5 ways in which a good personal brand can help you land more clients as a remote worker.
Establishes Credibility and Expertise
Clients hire you because of your skills. And you can showcase your expertise in your field through effective personal branding.
You can create a website or manage social media accounts related to your field. We’re not just talking about sharing your achievements.
To create a strong brand, you must share valuable information that demonstrates your expertise in your niche. It can be through blog posts, videos, articles, and more.
Builds Trust with Your Potential Clients
People are more likely to do business with someone they trust. With a strong personal brand, your clients are more likely to consider you trustworthy.
If you’re able to effectively communicate your consistency, authenticity, and experience through your personal branding, clients will be quicker to trust your capabilities because it’ll be easier for them to perceive the value you can give.
To further provide trust and reassurance of your work, you can also show social proof and testimonials from other clients in your personal branding efforts.
Establishes a Compelling Online Presence for More Visibility
You might be the best in your field. But that wouldn’t matter if your target clients don’t know you.
So building a compelling online presence is crucial to growing your career.
Let’s say you’re a writer. When you optimize your personal branding, for example, on LinkedIn, your profile might show up more when clients are searching for content writers.
Helps Build a Strong Network in Your Field
When you have a compelling personal brand, you can also attract like-minded individuals in your field to possible collaborations and partnerships.
With this, you can build a strong network in your industry. But why does that matter?
As the saying goes, “it’s not what you know, but who you know that counts.”
When building a career, your network will be a continuous source of referrals and recommendations. This can give you access to opportunities before they can even be available in the public, giving you a tremendous advantage.
Creates an Organic Lead Magnet
Ultimately, your personal branding efforts can transform into an organic lead magnet.
When you have a strong personal brand, more clients can and will contact you directly. It might be through your website or social media accounts. Or maybe, through a referral from your colleagues or followers.
Done right, a strong personal brand can ensure more clients for your remote career in the long run.
But if you’re just starting out, it can be hard to find clients at first. You might want to find a reliable agency to help you connect with potential clients.
Fortunately, you can sign up through Remote Staff for the best online listings for Filipinos. Remote Staff offers long-term remote working opportunities in different fields.
This way, you can enjoy the benefits of remote work – even as you’re just starting to build your personal brand. Cheers!
