If you’re starting an online marketing job, it helps to learn local SEO.
Local SEO is focused on optimizing a business’s online presence in a specific location.
It’s useful when your client operates in a specific geographic area, such as a restaurant in Brisbane, for instance.
This optimization helps local businesses reach their target audience and increases the likelihood of attracting nearby customers.
That’s why there’s a growing demand for SEO home-based jobs in the Philippines as more and more local businesses build an online presence.
With that, here are some techniques you can learn to build your client’s local SEO.
Optimize Your Google My Business
Google My Business (GMB) is a free online platform that allows you to create a visible profile in Google search engines.
With an optimized GMB, you can rank in localized searches in your industry.
For example, let’s say you have a client operating a salon in Sydney.
When someone searches “salon Sydney” or “Salon nearby,” Google can pull up your business, along with its details and location in Google Maps.
So as an SEO specialist, you should create a detailed GMB with essential information such as:
- Business name
- Address
- Phone number
- Operating hours
- Website
- Social media channels
- Description of products or services.
Also, customer reviews on the platform build trust and help establish a credible online presence. Interact with these to increase localized visibility further.
Local Link Building
Local link-building boosts your business’s online authority within the local community.
Try to get backlinks for your website from the following sources:
- Local business directories
- Local chamber of commerce, communities, or organizations
- Partnership with local businesses
- Local news and media websites
- Local bloggers
By obtaining backlinks from the sources mentioned above, you can enhance your website’s credibility on search engines in that location.
Consistent NAP Citations
Consistent NAP (Name, Address, Phone Number) citations make sure your business info remains the same across different online platforms and directories.
This consistency not only enhances the credibility of your business but also builds search engines’ trust in the accuracy of your data -and makes it easier for customers to find and contact your business.
Inconsistent NAPs can lower your search engine rankings, so be wary.
Create Localized Content
Making localized content is key for local SEO as it aligns your online presence with what matters to your local audience.
So it helps to produce relevant material on local events, news, culture, and trends.
This makes your business more visible in local searches, helping potential customers in your area find your content easily.
Incorporate Local Keywords
Local keywords are vital for SEO as they link your website to the search terms people look up in your local business area.
It can be as simple as including your location like “Meat shop in Canberra” in your content.
You can also include street addresses, buildings near the business, or local landmarks. For example, you can incorporate “restaurant near Sydney Opera House” if the business is within the vicinity.
Naturally integrating local keywords in your content boosts your site’s chances of appearing in local search results.
This way, you can optimize your client’s website for better local visibility.
However, if you’re still looking for online jobs, you can sign up with Remote Staff for the best remote working opportunities for Filipinos.
Remote Staff can match you with long-term clients who need your SEO expertise.
Register today!
