In this digital age, almost everyone has access to social media. Aside from communicating with our loved ones, social media has also become a means to see the news, establish businesses, or even find your soulmate.
Seeing how most businesses today have a social media presence, it’s no surprise the social media virtual assistant job is in-demand today. As their title suggests, these Filipino virtual assistants provide support in managing their client’s social media accounts.
It is here that they differ from social media marketers and specialists, as a social media VA is more support-oriented than the other two. Even if a company already has a dedicated social media specialist, it can still hire a social media VA to help the former. After all, it’s not easy managing multiple social media accounts if you’re just one person.
So if you’ve been eyeing starting a career in this virtual assistant job, this article’s for you. Here, I shall discuss 7 must-have skills to become in-demand in a social media virtual assistant job. This article also contains the social media virtual assistant job description, duties and responsibilities, and salary range.
Social Media Virtual Assistant Duties and Responsibilities.
Before going into detail about the skills you need in a social media virtual assistant job, let’s talk about your job description, duties, and responsibilities.
A social media virtual assistant is responsible for providing support in developing and implementing new marketing campaigns and strategies for a company on social media. This includes interacting with customers on your client’s behalf, providing accurate and timely information to customers, and identifying potential issues that may result in negative publicity.
Your duties and responsibilities include:
- Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generate, edit, publish, and share daily content that builds meaningful connections and encourages its audience to take action.
- Set up and optimize your company’s social media accounts to increase the visibility of the company’s content.
- Moderate all user-generated content in line with the moderation policies of each social media site.
- Create editorial calendars and syndication schedules.
- Regularly improve and update the company’s social media accounts by analyzing the appropriate social data/metrics, insights, and best practices, then acting on the information.
- Coordinate with the other departments to manage the company’s social media reputation, identify target audiences, and coordinate actions.
Salary Range of Social Media Virtual Assistants.
For those wondering, the salary of a social media virtual assistant isn’t something to scoff at. Junior social media virtual assistants have a salary range between Php 20,000 to Php 23,000. As they gain more experience and become a senior social media virtual assistant, their salary increases between Php 40,000 and Php 45,000.
In-Depth Knowledge of Social Media Management and SEO.
Knowing your way around Facebook, Instagram, or Twitter isn’t enough to get you through this job. Before considering a social media virtual assistant job, ensure you’re at least familiar with social media management and search engine optimization (SEO).
Social media management is analyzing data from your audience and then forming strategies and actions based on that data. These include improving your content to better retain existing customers and attract new ones, monitoring the state of your company’s social media accounts, and reporting them to your client.
Search engine optimization or SEO, on the other hand, is optimizing your client’s websites to be easier to find and more relevant to user search queries. This will help your websites appear more when your target audience searches for services or products your client offers. This then improves traffic and interactions within your website, further helping increase its popularity.
Solid Research Skills.
To be excellent at social media management, you need excellent research skills. Having excellent research skills helps you better interpret the data from your social media accounts. Which then allows you to form better social media campaigns in the future.
Aside from helping you interpret the data you have, research skills also help you know what your competitors are doing. With it, you can study your competitors’ marketing strategies, see what they’re doing right, and adapt it on your own.
Capable of Basic Content Writing.
Another skill you should be familiar with is basic content writing. While working, there will be times when your marketing team won’t be able to produce content for your client’s website. During these instances, being able to write web content on your own will be invaluable.
Producing content isn’t the only thing content writing skills can help you with. This skill can also help you edit and judge the works of your marketing team’s content writers. Doing this ensures that your social media accounts’ contents are high quality and free of mistakes.
Familiarity With Basic Graphic Design and Video Editing.
Other than copywriting, another set of skills you should at least be familiar with are graphic design and video editing. Having great content images and videos will make your website more attractive and less dull to your target audience. These help your target audience remember your brand and entice them to avail of your services.
But what if you don’t have much experience with graphic design and video editing? Does that mean you can’t be a social media virtual assistant? Not really. However, having these skills will help you become more sought-after by companies.
If you want to learn these skills, there are plenty of online courses regarding these topics you can attend. These courses help you get the basics of how to produce quality content. As well as judge the content being sent by your marketing team.
Excellent Communication Skills.
This list of must-have skills for a social media virtual assistant job is this one. An essential part of being able to write and produce quality images and videos is communication skills. Without it, no matter how attractive your designs are or how well-made your articles are, if they don’t resonate with your audience, then it’s useless.
Aside from communicating with your audience, excellent communication skills also help you interact seamlessly with your client and co-workers. It minimizes miscommunication among you and ensures everyone knows what they need to do, boosting efficiency.
If you’re going to produce content, of course you will need to be creative. Creativity enables you to make attractive and engaging content relevant to your target audience’s needs, further attracting them to your client’s website. Aside from producing content, creativity allows you to design unique marketing campaigns that set your brand apart from the competition.
Of course, it won’t be every day you’ll be able to come up with out-of-the-box ideas. This won’t be a problem if you’re someone creative. As you can simply combine existing ideas together to create marketing campaigns.
Now, let’s talk about possessing organizational skills. As a Social Media virtual assistant, you will be required to manage not just one but several different social media accounts. Not only that, but you’ll also have to coordinate social media marketing campaigns with other departments.
Having organizational skills helps you manage your client’s social media accounts efficiently. It also allows you to know which tasks to prioritize. So you can accomplish them as soon as possible.
Are You Ready to Log in?
With that, we are done! Here are the 7 skills you need for a social media virtual assistant job. By knowing these, you can get an edge over your competition and improve your chances of getting hired.
If you’re looking for more opportunities for this or any other online jobs, check out Remote Staff for any openings. We regularly post various job openings for all sorts of Virtual Assistants. Who knows, maybe you’ll find the perfect partner for you here?