Almost all businesses need an online presence. Most people are glued to their phones. That’s why the average person has around 2 to 3 hours of social media use per day. In some countries, that number can even be higher.
For companies, it’s an opportunity to tap into their market to showcase their products and services. Social media is here to stay. That’s why social media managers are one of the in-demand online jobs today.
They earn roughly 18,000 PHP to 40,000 PHP per month, depending on their skill level. Enticing? You can even embark on this career even if you don’t have a traditional marketing background.
Want a career in this field? Here are 7 essential skills to become an in-demand social media manager.
Know Your Market
Not all products are for everyone. With that, businesses target a specific niche that would solve their problems. The first thing to master is knowing their market.
What are their demographics? What language do they speak? Do they have unique peculiarities and pain points you can touch on?
Based on this, you can also focus on the right social media channel to reach your target better.
Basic Graphic Design
A picture tells a thousand words. And with the low attention span of customers, you pretty well deliver paragraphs in a few seconds, figuratively. That’s why you should also know basic graphic design principles.
You may not be the one creating the images. But you should have an idea of what can be possible for your target audience. In this way, you can maximize every image for more exposure.
Having great images doesn’t mean words should be left out. Copywriting is also essential for every post. What’s your intention for a posting?
Do you intend to sell? Or maybe to engage or let them follow your page? It can all be translated into words that are enticing enough for them to make a move. So know how to weave some exciting copy to your advantage.
Every social media platform has an algorithm. And your page performance and relevance will ultimately push you more to your target’s feed. But how do you do that?
You should understand the concepts of search engine optimization or SEO. Basically, these are practices that optimize your pages to rank better on search engines. And today, social media platforms behave similarly.
By applying these concepts, you can rank better on your social media and your own websites as well.
Social media channels have tools to further reach your audience. And a lot of business owners find it intimidating to use. That’s why you should also have the technical skills to create ads for your client’s respective social media. Out of all the options, which of the following are perfect for their goals and cost-effective as well?
And after the ad creation, do you know how to track the posts with links like FB pixels or UTM codes? Some even go in-depth with “social listening applications” that track consumer behavior on the internet.
Not every social media manager knows this. And you will set yourself apart if you master the technicals.
You will not be working alone on this project. You will have graphic designers, marketing, writers, and even SEO managers to collaborate with you.
Make sure to be in line with the team’s goals. With all their needs and inputs, create content that encompasses all relevant ideas. In this way, you can stir the needed exposure for the company with their help as well.
Social media marketing is evolving every day. What works now might not be applicable for the coming months. Social media platform evolves with new features day by day. Most of the time, algorithms also change, you should know what to expect and how to use them.
With this, you should be up-to-date with the latest in social media. And it doesn’t stop with app features. You should also know trends that your company can use to its advantage.
Always be on the lookout for things that can engage your audience more and you are sure to be in demand in the years to come.
Ready to have a career in social media management? Practice the skills above to increase demand for your services in the long run. If you’re looking for opportunities in this field, check this link for more information. Cheers!