With the growth of online marketing due to the shifting of businesses online, the content marketing job is becoming in demand. A content marketing specialist is a kind of digital marketer that provides companies with feature content to place on their websites. These contents, in turn, would help attract viewers to the company website and its services.
In addition to this, the other duties and responsibilities of a remote content marketer are:
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Collaborate with design and writing teams to produce high-quality content.
- Deliver engaging content daily.
- Edit, proofread, and improve content.
- Optimize content considering SEO and Google analytics.
- Analyze web traffic metrics.
- Share content through various channels, such as social media, to ensure a strong web presence.
The salary rate for a content marketing career is also pretty high. A full-time junior-level online content marketing job has a salary range from Php 25,000 to Php 33,000. A highly experienced online content marketing specialist has a salary range from Php 60,000 to Php 80,000.
If the things I’ve mentioned sparked your interest or you’re already planning on entering a content marketing career, then continue reading this article. Here, I will be discussing five tips that you should remember as a remote content marketer.
Know your Audience.
Let us start this article with one of the most important things to remember in your content marketing job: knowing your audience. After all, how can you produce content that attracts more viewers to your website if you don’t know who your audience is? Knowing who your audience is should be one of the first things every remote content marketer should know.
So how do you know your audience? Well, look into your company’s products and services. To whom do your company’s products and services cater to? In the case of remote staff.ph, for example, our audience is Filipinos seeking employment via online jobs. Knowing your audience enables you to contextualize your content to suit their needs.
Know More about your Company’s Products or Services.
Connected to my previous point is this tip. Knowing your company’s and products is another crucial thing that every remote content marketer should know. Not only does this help you produce better content for your audience, but it also helps you better understand your company’s goals as well.
For example, here in Remote Staff, the company’s service is bridging the gap between remote workers and businesses. What this means is that most of our content talks about the aspects of working remotely. Knowing this enables you to improve your content plan and narrow down your content to focus solely on aspects of working remotely.
Communicate with your Co-workers.
No man is an island, as they say, and that includes content marketers. Communicating with your co-workers is also another crucial part of your job. You will need the help of the content editors in polishing soon-to-be-published works on the company’s webpage. And, you will need to coordinate with the marketing team on what kind of content you need to post on the webpage.
When communicating with your co-workers, you must remember that you’re not their boss; you’re their co-worker. What this means is that you should treat them as equals and respect their input. And even when you are their boss, it is better to build trust and mutual respect amongst your co-workers rather than resentment.
Remain Updated with Current Events and Trends.
One great way to gain content for your website and remain relevant is by connecting your products or services to current events and trends. After all, your audience is more likely to click through your articles if it resonates with their daily lives. Associating your content to current events and trends also increases the popularity of your content as well.
For example, many current online businesses emphasize the convenience of their services or products to individuals at home in their web articles, including Remote Staff. Several of our articles focus on helping Filipino workers adapt to working from home during the pandemic.
Another great example is when Hidilyn Diaz won the country’s first gold medal in the 2021 Tokyo Olympics. Aside from the outpour of congratulations to her achievement, many companies also posted content associated with her victory. These contents ranged from online posters to what remote workers can learn from her success.
Pace yourself at your Work.
And last but not least, always remember to pace yourself. On some days, an online content marketing job can be exhausting. From meeting deadlines to coordinating with the marketing team for new ideas for content, it’s easy to feel overwhelmed with your responsibilities. Doing too many things at once also leads to a decrease in productivity as well.
But you can avoid having to experience these issues if you pace yourself properly. If you’re stuck with writing an article, for example, try to take a break first. Doing this allows you to regain your thoughts or look at your problem from a different perspective.
Another way you can pace yourself is by setting a proper work schedule. Instead of doing every task you need on one day, why not divide it by priority? Prioritize the ones you need to do right now and then work your way to the ones you can do later.
And we’re finished! Here are the five tips that you should remember for your content marketing job. I know starting a content marketing career from scratch is not easy. But with these tips, I hope that you will have an easier time adjusting to your new online job.