ChatGPT made so much noise last year as it “threatened” so many remote workers’ jobs—including copywriters.
Or so they say.
While businesses are now slowly integrating these artificial intelligence (AI) programs into their daily operations, AI still won’t entirely replace humans.
You can input as much information as you want into ChatGPT and have it write copy.
However, it won’t always be 100% accurate and sometimes, it can sound unnatural.
Still, this won’t deter companies from using AI.
So, as a copywriter, how do you keep your job in the age of AI? We’ve listed several ways.
Stay In Touch With Your Human Side
Technology experts claim that AI can ease the load for many employees.
While AI can make you more efficient, it still lacks that one element that humans have: emotions.
Yes, chatbots like ChatGPT can churn out a copy within seconds, but they don’t always have the warmth that really makes a copy convert. (And sometimes, that copy’s plain wrong or inaccurate too.)
As a copywriter, one of the best ways to appeal to your audience is to write compelling and relatable copy.
You want to make your readers feel that you understand their issues and how your company’s products or services can help alleviate their problems.
An AI machine won’t get that.
So, if you want to stay ahead of the game, tap into your innate emotions to make your copy more compelling to your readers.
Learn How to Use AI to Your Advantage
Some articles about AI border on fear-mongering.
Yes, AI is here to stay, but it won’t necessarily take away all of the online writing jobs.
At least not yet.
Still, you can gain a competitive edge over newbies and veteran copywriters alike by learning how to use certain AI tools.
There are a lot of AI tools on the market that can meet a variety of your copywriting needs.
Don’t be afraid or dismissive of AI but learn to harness its powers.
Polish Your Copy Editing Skills
Supplement your copywriting talent with editing skills.
Sure, having excellent grammar should be a given as a copywriter.
However, as more companies employ AI, you need to step up and improve the AI copy.
Keep in mind that editing doesn’t only involve correcting grammatical errors.
As a copy editor, it’ll be your responsibility to give copies that extra special touch so that your customers are more likely to purchase your company’s products or services.
Never Stop Learning
You must have heard this piece of advice so many times by now.
The reality is that you have to constantly keep learning new skills or upskilling to remain competitive.
So, learn as much as you can because you’ll be contending with veteran and rookie copywriters.
Master the art of selling and marketing, for instance.
Ultimately, your goal as a copywriter is to get the reader to perform a specific action, whether it’s signing up for a mailing list, registering for an event, or buying a product.
The Future of Copywriting
Even though AI has disrupted many industries, it can’t replace human copywriters entirely.
Don’t be scared to use AI to get even better at your craft, and you’ll always be able to find a job.
On that note, if writing is your passion and you want to work online, head on to Remote Staff’s job listings. It’s always updated and has roles, not just in copywriting, but in other industries too.
If you want to ease the burden of finding clients yourself, register today and we’ll find a match for you!
