Browsing the internet has become an integral part of our lives, that some suffer from addiction towards it. Companies know this, as they have been devoting a lot of effort to internet marketing. And now that people pretty much have no choice but to stay indoors, the online digital marketing job is seeing a surge in popularity.
First of all, what is an online digital marketing job? In essence, being an online digital marketer means that you’re in charge of establishing and promoting your company’s online presence. To be more specific, some of your duties and responsibilities include:
- Identify trends and insights so they can optimize spend and performance based on these insights.
- Communicate with internal teams to create landing pages and optimize user experience.
- Use web analytics to monitor the performance of your client’s website and recommend ways to improve them.
- Research new online media opportunities that are beneficial to the company’s business, such as social media and the growth of blogs and forums.
- Provide accurate reports and analyses to clients and company management to demonstrate effective return on investment.
- Evaluate end-to-end customer experience across multiple channels.
Due to its importance, especially today, a work from home digital marketing position has a large salary. An entry-level full-time online digital marketing job’s salary ranges from 25,000 to 33,000 Pesos. Experienced digital marketers can expect to earn up to 80,000 Pesos.
The question you may ask now is: why is that so? What makes a digital marketing job at home so lucrative? To answer this, here are some reasons why digital marketing is here for the long run.
Digital Marketing Allows Companies to Reach a Larger Audience
Today, almost everyone and their neighbor have access to the internet, either through their computers or smartphones. Places once thought difficult to advertise to can now be reached because of the internet and internet marketing. The digital marketer’s job is to promote the company’s products and services to this large audience.
The challenge now for digital marketers is keeping their audience’s attention. On average, an ordinary internet user’s attention span is only around 8 seconds. Combine the fact that you’re not the only company advertising, and this becomes a difficult challenge.
One way to produce better ads is to make sure to know your target audience and their preferences. Knowing more about your audience enables you to make better content and strategies to get their attention. This also helps in improving the quality of your services and products as well.
An Online Digital Marketing Job is more Convenient and Safer than a Traditional Marketing Job.
As the pandemic shows no sign of stopping anytime soon, a digital marketing job becomes an attractive prospect for marketers. Not only is it safer than going to an office, but it’s also a lot more convenient for you. Remote work reduces the risk of infection, keeping you and your family that much safer from the pandemic.
Another advantage of a digital marketing job at home is that you don’t have to worry about commuting anymore. I think we can all agree that commuting in the Philippines has always been arduous. But with remote work, you can spend a few more hours for rest before working. This allows you to go to work feeling refreshed and ready.
Digital Marketing is Cheaper Than Traditional Marketing
Unlike traditional marketing, such as setting up posters or TV commercials, digital marketing doesn’t require a large budget to succeed. A successful digital marketing campaign requires only creativity, knowledge of current trends, adaptability, etc. This fact makes digital marketing very popular for smaller businesses with smaller budgets.
Another advantage of digital marketing is you don’t need to hire from outside the company to make them. Take TV commercials, for example. You’re going to have to hire actors and production staff to make it. Then you’re going to need to buy a timeslot in a TV network to air your commercial. A social media post, on the other hand, requires only a good writer and graphic designer.
A Digital Marketing Ad Provides Better Engagements with Your Audience
Being able to better connect with your audience is another reason why digital marketing is slowly gaining popularity. Can you imagine asking for feedback from an ordinary bystander about your newly released billboard? Awkward, isn’t it?
With digital marketing, engaging with your audience is made simpler and more accessible. For example, it’s easy to check the status of your Facebook post and see how many have reacted and shared your post. And if your audience has any questions about your product or service, you can reply within the post.
And we’re done! Here are some of the reasons why signing up for an online digital marketing job is a wise choice. As the pandemic has shown, digital marketing is the future. Not only can it reach a wider audience, but it makes engaging with them simpler. Not only that, but it’s also cheaper and more convenient to boot.
So if you think you’ve got what it takes, then apply for one today!