Marketing is crucial in all businesses. The best product will fall short against a well-marketed one. After all, how do you reach your target audience?
Though essential, business owners and marketing professionals rarely do all the work. They have a helping hand in executing marketing strategies. But then, they can’t let go of smaller tasks like administrative tasks or less priority marketing tasks.
That’s where marketing virtual assistants come in. Marketing assistants aid their managers and clients in their marketing efforts like scheduled postings, ad creation, and analytics. They can also create campaigns to target clients’ customers.
Roughly, marketing virtual assistants earn 17,000 PHP to 60,000 PHP, depending on their skill level. It’s one of the most in-demand online jobs in the Philippines.
If you want a career in this field, here are 9 highly valuable skills to become a sought-after marketing virtual assistant.
Know your Market
The first step in marketing is knowing your audience. The right strategies, techniques and campaigns won’t matter when shown to the wrong people. That’s why this is crucial as a starting point.
So what is your client’s typical Buyer’s persona? How do they look? What language do they speak? What’s their income level?
You should have a grasp on your niche to hyperfocus campaigns on them effectively.
Most marketing efforts right now are done online, especially after the pandemic. It has one of the widest potential reach. And capitalizing on it might mean thousands of dollars in sales.
That’s why you should know how to handle social media on most platforms. Depending on your Buyer’s persona, you can utilize LinkedIn, Instagram, Facebook, Tiktok, and other relevant platforms.
You should know how to play on its algorithm for better engagement. And also how to create ads when you want more reach.
Basic Graphic Design
The average attention span of a human is around 8 seconds. And with a lot of distractions right now, that might even be less. When marketing, you should capture the attention of your readers in this crucial moment,
That’s why Graphic design should be in your skill arsenal. A picture paints a thousand words. And you’re graphic design prowess can attract customers to want more.
And it’s okay if you don’t know how. Right now, it’s quite easy with tools like Canva and its templates.
Words have power. Images grab the buyer’s attention while a great copy will make them buy. That’s why you should also know basic copywriting.
What are some words that promote urgency? How do you create an effective call-to-action? Incorporate this in your captions and you will make wonders in this field.
SEO or search engine optimization is another aspect of organic marketing. Basically, these are practices that make your content more visible on search engines. But the same practices can be used on social media algorithms.
You should know the basics of it like including certain keywords or incorporating white spaces for easy reading. When you master this, you can attract more customers before even paying for ads.
But how do you know which campaign or ad will work the best? You wouldn’t. That’s why you should learn how to do A/B Testing.
A/B testing is simply having 2 campaigns running simultaneously. We can call them “Campaign A” and “Campaign B”. Hence, “A/B” testing. And then, the one with the better result will be used for more ad campaigns.
Having this skill will give you a competitive advantage and more results for your clients.
Can Spot the Latest Trends
Riding trends can mean a massive reach for a company. Trends in music, events, parodies, or even just news can be used to have a certain marketing twist in your favour. But can you spot these trends?
You should have the ability to spot something that’s trending or even create the trend yourself. In this way, you can help the company ride the wave. And it can mean more sales and exposure.
It’s seldom that you will be contained in one team in this field. You will work with other departments and even people outside your company.
You should master collaboration skills to fully integrate all the ideas. And create better marketing projects and strategies with your team.
Marketing evolves rapidly. Who would’ve thought that Tiktok will even surpass some platforms in exposure and conversions? And it’s not just in the apps, trends and ad creation is starting to shift day by day.
You should be adaptable to these changes. Update yourself with the latest in marketing practices. And try out new ways to capture your audience’s interest. In this way, you can be relevant in the long run for months to come.
Marketing is a growing industry. Having a career in this field has a lot of potentials. You can capitalize by honing your skills like the ones above. You will never run out of opportunities.
And speaking of opportunities, you can check remote career opportunities here. Cheers!