Print graphic is still relevant in marketing. Even with numerous digital ads, people are still present outside the physical world, where they see billboards, magazines, and even t-shirts used for marketing.
That’s why online print graphic designer jobs are still in-demand online jobs today. Online print graphic designers have similar responsibilities as digital graphic designers. You’re responsible for:
- Prepare mockups and create final and original graphics for advertising.
- Visualizing and designing materials to be printed.
- Brainstorming with other creative and design teams to create new material designs based on what message or product the company wants to promote.
- Research market and design trends to create timely and trendy designs for print and web applications.
On average, the salary range for full-time online print graphic designers ranges from 20,000 pesos to 60,000 pesos, depending on the skill level and experience.
Want to have a career in this field?
You can earn roughly 25,000 PHP to 60,000 PHP as a print graphic designer, depending on your skill level. With that, here are 7 essential skills to become an in-demand remote graphic designer.
Know Your Audience
As a sought-after print graphic designer, the first step is to understand who the project is for. You must know the audience of your clients.
What are their demographics? What’s the language they speak? Are there certain colours, patterns, and designs that they can heavily relate to it?
In this way, you can ensure that what you create communicates to the proper people.
Creativity is essential for online print graphic designers. You should know how to incorporate your client’s brand and ideas into your designs.
With the multitude of design concepts, what will you blend to bring the best for the campaign? Your creativity will bridge their ideas to reality in print.
Attention to Detail
Another crucial skill you should have is attention to detail. Compared to digital design, every pixel counts in print. You should be wary of how your designs would pan out because once it’s printed, they can’t be corrected anymore.
There are different printing techniques for every campaign. It will depend on the feel and the materials to be printed on. Here are some of the following:
- Screen Printing
- Letterpress Printing
- Silk Lamination
- Offset Lithography
- Foil Printing
- Die Cut
Which one will you use? What are the advantages and disadvantages of these techniques? Are they cost-effective for the client’s budget? You should be familiar with the different printing techniques to ensure the best printing media for your client.
Expertise in Editing Software
All your designs are made through editing software like Adobe Photoshop, Lightroom, and Illustrator. You should be knowledgeable about how to use them to your advantage.
You should be able to manipulate images to alter color, include masks, and more. The more you are adept in this software, the more you can create for your client’s brand.
You will not be working alone on your projects. You need collaboration skills to work with marketing and other departments for campaign requirements.
You should be ready to listen to what they have to offer and what they need. And create a plan of action that can harmonize all ideas. In this way, you can utilize all the help for your output.
Times are always changing. What were once effective marketing tools might be obsolete in the long run. That’s why you should be up-to-date with the latest trends in your field.
You can join Facebook groups, Reddit threads, or even answer Quora queries for what’s going viral in print design. You can even follow influential websites and thought leaders.
With this, you are sure to remain relevant for the best service for your clients.
Are you ready to become a sought-after remote graphic designer? With the skills above, you can differentiate yourself from the competition. Here are some job listings that you may be interested in. Cheers!