Are you looking for online jobs right now? With what’s happening with the pandemic, it’s smart to build a career working-from-home. But what if you don’t have experience?
Most Filipino can earn a living in the telemarketing industry, even newbies. With our English prowess, most can learn their way to success. But what’s telemarketing?
Telemarketing: Inbound vs Outbound Sales
Telemarketing basically means selling products or services via voice over the phone (or an internet application). There are two kinds, inbound and outbound telemarketing. Don’t be confused, though. It’s quite easy to differentiate.
Inbound telemarketing is when a prospective customer calls the company (You get incoming calls, so “inbound.”) because they have product inquiries. Maybe they saw your ad from social media, print ads, or Google SEO efforts. With this, they already have interest in the product. You just have to guide them with their wants.
On the other hand, outbound marketing is when the company calls people (You dial outgoing calls, so “outbound.”) to sell their products or services. It can be from a list of leads provided by the company. It’s close to cold calling where the person didn’t even know of the product or service yet.
Are you now interested in becoming a telemarketer? Here are 5 crucial skills you should have to become an in-demand telemarketer.
Sales Skills
From every call, your aim is to sell as much product or service as possible. With this, you should have sales skills. Are you familiar with buying signals? Do you know how to close deals? Or at least do you know your target market?
You should review this essential skill to properly equip yourself for every call.
Listening Skills
As a telemarketer, most companies will give you a script to follow. It aims to structure your call to make it efficient when answering objections as well.
But most newbies are fixated with the script. Remember, you are talking to human beings. They all have different needs. Your script is just a guide.
You should learn how to listen and adjust your response depending on what they truly say.
Don’t Sound Like a Telemarketer
Have you heard of similar pitches from different telemarketers? A lot of people, especially for cold calling, are allergic to these calls. In the first place, it’s understandable because they don’t know you.
So to set yourself apart, try adjusting your tone. Basically, don’t sound like a robotic telemarketer. Be more personal and amiable. Also, you can inject a conversational tone when you talk to your prospective clients.
This is not a foolproof solution, but it will surely raise your closing rate.
Perseverance with the Numbers Game
Not every call can translate to a sale. But there’s a way to still become successful with this job. You can increase your chances by going through the numbers.
Telemarketing is a numbers game. You need to go through your list to know your hit rate. And with this, you can adjust your skills and techniques to better your chances every day.
So go through the numbers and persevere!
Empathy
Even with the above skills, you will meet horror clients along the way. Some clients will lash out to you for no reason at all. Have the patience and empathy to understand them.
Don’t match their anger. Remember to listen to their qualms and answer as respectfully as possible. You’ll never know; this anger might be just temporary. And after, they might even be a loyal customer just because you listened and empathized.
Conclusion
Are you ready to become an in-demand telemarketer? With the skills above, you can be ahead with your competition!
If you’re looking for opportunities in this field, check out this link to find out more.
