Most people are now working-from-home to avoid health hazards. Many companies are even posting online jobs directly for the new normal. So what online jobs can you do at the comforts of your home?
One in-demand remote working career is a product listings specialist.
What Do Product Listings Specialists Do?
In a nutshell, product listing specialists are tasked to create listings for commodities you sell on your websites or online platforms, like eBay and Amazon. Especially for retail companies, there might be too many products on your store roster.
Newer products are constantly sold, while older products might need listing improvements to sell more. That’s why product listing specialists are needed by companies today because a lot of businesses are pivoting to online marketplaces.
But it’s more than just captioning. How do you become an in-demand product listings specialist? Here are the skills you must have.
Copywriting for Captions
Your product captions are one of the most important elements of a product listing. It’s where the buyers know what the product is about. And it answers the question: can it help them with their needs?
That’s why when they read the captions; it should be a copy that entices customers to buy the products now. You don’t need to be an expert copywriter to become a product listing specialist. But you should employ some techniques in copywriting to make your listings sell more.
An Understanding of SEO
Your products need to be visible to your customers before they can buy it. Google and other marketplaces have an algorithm to rank the products shown. And as a product listing specialist, you should be familiar with these rules.
With that, you need a basic understanding of SEO to optimize your listings with specific keywords to rank in the search results.
Basic Photography and Image Editing
At first glance, customers see the photos first before the captions. If you want to attract more customers, you need to provide eye-catching product images to entice them to find out more. With this, you might need to have a basic understanding of photography and image editing.
Some clients might even send you the products, and you might need to photograph them for the listing. Having basic photography and image editing skills will greatly help you in your career.
Research Skills
Your client will not give every single detail available for you. Some items might need more information to justify its value. That’s why product listings specialists are there to bridge the gap. You should be able to research facts and values that can help your listings generate more profit.
Can Evaluate the Analytics
Every listing is coupled with analytics to show its performance. How many people are viewing the listing? Are people buying the product? Based on this, you can recalibrate the old listings if it’s not performing well. And you can emulate the listing that is getting the results.
Conclusion
With the skills above, you can now become an in-demand product listings specialist! If you’re looking for product listing specialist careers, you can check this link to find out more. Good luck with your remote working career!
